Opening Weekend Profits Indicative of Movie Quality
There are many ways to determine the quality of a movie: the sum of the actors involved, the director’s track record, and praise from critics. However, every movie is intended to bring in a profit to the producers. While an actor or a director may claim they’ve no interest in the financial return, paying for a movie to be produced is nothing less than an investment. So because of this, can it a movie’s quality be determined by how it performs at the box office on opening weekend take? It’s my opinion that it cannot.
A strong opening weekend profit is more indicative of the movie’s promotional success. There are numerous films with strong opening weekend returns but have humongous drops on the following week. The movie’s quality did not suddenly lessen after opening weekend. The movie was never quality to begin with. I think a better financial indicator to a movie’s quality is the profits it receives on the following week. A quality movie will be promoted by word of mouth after the opening weekend rush and the second week drop off will be much more gradual. A quality film can be determined financially by the length of time it remains profitable in theaters, not just opening weekend.Still bored? Click to continue: The Undefeated Opening Weekend July 15, 16, and 17
